Friday, May 28, 2010

Prediction that all you can eat data is going away is confirmed

by Karen Coppock

As I predicted last February after the Mobile World Congress in Barcelona ("All you can eat data" going on a diet) carriers are beginning to launch tiered-pricing plans.Verizon's tiered-pricing plan will not begin until it launches its LTE service near the end of this year and AT&T has not officially launched a tiered-pricing plan, but its executives have spoken of its inevitability since late last year.

Although consumers may not be happy about these changes, they were really inevitable. To minimize backlash and negative PR, operators should structure plans to be the easiest-to-understand and least technology-centric.

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