by Karen Coppock
Was very sad to read that CK Prahalad passed away on Friday.
Prahalad was instrumental in changing how multi-national firms, and the development community, think about the world. Segmenting the world's population by income, rather than geography, was groundbreaking yet simple - the perfect recipe for a compelling theory.
Certainly there were critiques of Prahalad's work, with some validity. What is important, however, is that Prahalad provided a new lens through which to analyze the world and a new vocabulary - base of the pyramid (BOP), middle of the pyramid (MOP) and top of the pyramid (TOP) - which will frame how governments, firms and NGOs discuss the world for years, if not decades to come.